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Introduction
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Goals
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Your communication
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Managing people
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Business growth
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Knowledge check
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We want to hear from you!
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Conclusion
Executive Presence -- Leadership Communications Program (Part 1)
Develop the believability factor and relational leadership skills needed to translate technical project data into strategic business language that influences executive decision-makers.
Instructor: Susan Young
1 hour
Last reviewed 07/2026
Video Content
Course Description
This module is an advanced exploration of executive presence and strategic communication, key components for accelerating career growth in the construction industry. Designed for experienced construction professionals looking to elevate their leadership skills and step into executive roles, it focuses on shifting from transactional task management to relational leadership by strengthening your believability factor—the confidence that your ideas will earn trust from both clients and executive stakeholders.
You’ll learn how to use mental visualization techniques to clarify goals and reinforce mindset shifts that support confident leadership. Through practical frameworks and real-world examples, you’ll develop assertive communication skills using the 4P Framework (Purpose, People, Proof, and Participation) to build buy-in and align teams.
You’ll also learn how to reduce scope creep and prevent project delays using the Command, Confirm, and Check model, while improving team alignment through clearer expectations and accountability. By focusing on improving how work gets done, not just what gets done, you’ll shift from managing projects to leading people more effectively.
By the end of this module, you’ll be able to translate technical field data into strategic profit speak, connecting daily jobsite decisions to financial outcomes that matter to executives. You’ll be equipped to protect profit margins, present proactive solutions, and step confidently into your role as a trusted executive advisor.
Learning Objectives
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Assess goals to expand visibility and career growth.
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Identify personality traits for managing teams.
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Examine tasks and roles that grow business.
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Demonstrate confidence and humility for successful leadership.
Prerequisites
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Learning Level: Intermediate
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Prerequisite Knowledge: None.
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Recommended Knowledge: General knowledge of the construction industry.
Continuing Education Course Credits
Course Title: Built to Lead: Communication for Construction Leaders
Course Number: PC-01-05072026
Session Number: 1
Curriculum Group Name: AIA Providers
Credit: 5.5 AIA LU
Course Expiration Date: 05/15/2029
Procore's Continuing Education courses may qualify for continuing education credits with other professional organizations or fulfill state licensing requirements. If you are a member of a different organization, you can download your course completion certificate from your learning profile and report your completion yourself to the organization for potential credit. Please refer to the organization's continuing education requirements for course eligibility information.
AIA CES Provider statement
Procore Technologies is a registered provider of AIA-approved continuing education under Provider Number 40108059. All registered AIA CES Providers must comply with the AIA Standards for Continuing Education Programs. Any questions or concerns about this provider or this learning program may be sent to AIA CES (cessupport@aia.org or (800) AIA 3837, Option 3).
This learning program is registered with AIA CES for continuing professional education. As such, it does not include content that may be deemed or construed to be an approval or endorsement by the AIA of any material of construction or any method or manner of handling, using, distributing, or dealing in any material or product. AIA continuing education credit has been reviewed and approved by AIA CES. Learners must complete the entire learning program to receive continuing education credit. AIA continuing education Learning Units earned upon completion of this course will be reported to AIA CES for AIA members. Certificates of Completion for both AIA members and non-AIA members are available upon request.
Frequently Asked Questions
Who is this program for?
This program is for experienced construction professionals who want to master strategic interpersonal communication and develop their believability factor. It is also designed for mid-career project managers looking to step into executive roles while protecting profit margins, and industry veterans who want to shift from transactional management to relational leadership and build a collaborative, high-performing team culture.
Do I receive anything for completing the program?
Yes, you will receive a certificate of completion once you complete all the modules in the program.
Does this module focus on communication skills or leadership skills?
Both. The module focuses on how advanced leadership requires shifting from a transactional task manager to a relational leader, where mindset and communication work together. You’ll learn how your believability factor and techniques like mental movies and assertive communication strengthen your executive presence and help you become a trusted advisor.
Will this help me handle difficult conversations on a jobsite?
Yes. This module provides practical tools to shift from aggressive to assertive communication so you can achieve goals without damaging relationships. You’ll learn how to address common team dysfunctions, reduce communication gaps and scope creep, and translate field challenges into strategic profit speak to bring proactive solutions to leadership.
What's Next
Continue your learning journey
This course is part of the “Built to Lead: Communication for Construction Leaders” Learning Path.
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You are here!
1. Executive Presence
Develop the believability factor and relational leadership skills needed to translate technical project data into strategic business language that influences executive decision-makers.
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2. Shortlisted Meetings
View Course PageMaster the seller-doer interview, overcoming limiting self-talk, and reading non-verbal cues to connect with clients and decision-makers.
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3. Storytelling
View Course PageMove from technical expert to compelling storyteller by prioritizing the why before the how and using voice and body language to engage your audience.
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4. Internal Meetings
View Course PageDrive organizational change to create outcome-driven agendas, replacing rambling with clear communication, and delivering assertive updates.
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5. Coaching and Conflicts
View Course PageTransition from manager to strategic coach and resolving conflicts to foster psychological safety.
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6. Program Outro
View Course PageTest your knowledge with the final exam and explore pathways for continuous learning.
Related Resources
Instructor’s Corner
Susan Young
Susan Young is an award-winning CEO, communications facilitator, and A/E/C keynote speaker with 40 years of experience. Susan began her career as an on-air radio news reporter in New Jersey. Today, she works with A/E/C professionals who want to be clear communicators so they can build confidence, visibility, and respect. A native of New Jersey, Susan now lives in Myrtle Beach, South Carolina. She has two grown children.
AEC Amplify
AEC Amplify is a communication training platform for architecture, engineering, and construction professionals. An award-winning former broadcast journalist, Susan Young trains and coaches individuals and groups to clearly explain ideas, build client trust, and collaborate more effectively by treating communication as a powerful professional tool. Susan is a sought-after keynote speaker, trainer, and facilitator, providing in-person and online programs to architects, engineering, and construction professionals.
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