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Introduction
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Skills assessment
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Your role in culture
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Construction scenarios
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Knowledge check
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We want to hear from you!
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Conclusion
How Do I Apply This to Construction? -- Company Culture Program (Part 4)
Apply your new skills directly to real-world scenarios to break down team silos and navigate high-stress projects.
Instructors: Lisa O'Brien, Rebecca Factor, Yasmeen Tonnos
1 hour 15 min
Last reviewed 08/2026
Video Content
Course Description
This module serves as the capstone of the program content, focusing on how to apply the company culture framework to real-world construction environments. Designed for professionals ready to move from theory to action, it explores how the three-part framework of Leading Self, Owning Relationships, and Team Performance come together to navigate everyday challenges, from the office to jobsite.
You will begin by “checking under the hood” through a personal skills assessment that helps you evaluate your current strengths and areas for growth. From there, you will explore how culture shifts depending on your environment and role, whether you are directly shaping culture on a project site or influencing it at the broader company level. No matter the setting, you will discover that your actions always impact the culture around you.
Through three industry-specific scenarios, you will apply the framework to complex construction challenges. You will learn how to identify which leadership skills are needed depending on the context and explore how to practically apply them to break down silos, empower teams, navigate high-stress conflict, shift from a “player” mindset to a “coach” mindset, and strengthen trust through communication, connection, and care.
By the end of the module, you will understand how culture influences team performance, innovation, accountability, and business success. Most importantly, you will leave with practical tools to lead intentionally and make a lasting impact on the people and culture around you.
Learning Objectives
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Complete a self assessment.
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Interpret how to champion culture through the lens of various roles.
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Model real life scenarios in construction.
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Apply skills and knowledge to real life construction scenarios.
Prerequisites
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Learning Level: Beginner
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Prerequisite Knowledge: Completion of What Skills Do I Need?
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Recommended Knowledge: None.
Continuing Education Course Credits
Course Title: Company Culture in Construction
Course Number: PC-01-07172026
Session Number: 1
Curriculum Group Name: AIA Providers
Credit: 5 AIA LU
Course Expiration Date: 07/27/2029
Procore's Continuing Education courses may qualify for continuing education credits with other professional organizations or fulfill state licensing requirements. If you are a member of a different organization, you can download your course completion certificate from your learning profile and report your completion yourself to the organization for potential credit. Please refer to the organization's continuing education requirements for course eligibility information.
AIA CES Provider statement
Procore Technologies is a registered provider of AIA-approved continuing education under Provider Number 40108059. All registered AIA CES Providers must comply with the AIA Standards for Continuing Education Programs. Any questions or concerns about this provider or this learning program may be sent to AIA CES (cessupport@aia.org or (800) AIA 3837, Option 3).
This learning program is registered with AIA CES for continuing professional education. As such, it does not include content that may be deemed or construed to be an approval or endorsement by the AIA of any material of construction or any method or manner of handling, using, distributing, or dealing in any material or product. AIA continuing education credit has been reviewed and approved by AIA CES. Learners must complete the entire learning program to receive continuing education credit. AIA continuing education Learning Units earned upon completion of this course will be reported to AIA CES for AIA members. Certificates of Completion for both AIA members and non-AIA members are available upon request.
AIA continuing education credit has been reviewed and approved by AIA CES. Learners must complete the entire learning program to receive continuing education credit. AIA continuing education Learning Units earned upon completion of this course will be reported to AIA CES for AIA members. Certificates of Completion for both AIA members and non-AIA members are available upon request.
Frequently Asked Questions
If I only manage a specific project site, how much impact can I actually have on overall company culture?
You will always have an influence, but the way you impact culture shifts depending on your environment. This module explores how culture exists at every level of the organization. While you may be the primary owner of the culture on your specific project site or within your direct team, you can still act as an influencer or champion of the broader company culture through your everyday actions. Regardless of the context, you are always impacting the culture in every given moment.
How do I apply these cultural concepts to the chaos of a real-world job site?
This module focuses on turning theory into practical action through realistic construction scenarios. You will explore how to apply the leadership framework to challenges like breaking down team silos, navigating high-stress conflict, improving communication between the field and office, and addressing stress and burnout on the job site. Through these examples, you’ll see how healthy culture supports stronger teamwork, better problem-solving, and improved project outcomes.
What's Next
Continue your learning journey
This course is part of the “Company Culture in Construction” Learning Path. Explore and Complete the additional Courses in this learning path below to complete your journey.
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What is Company Culture and Why Does it Matter
View Course PageLearn what culture truly is and how a healthy culture improves safety, retention, and your bottom line.
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The Culture Flywheel
View Course PageDiscover the Culture Flywheel used to build lasting team momentum and drive measurable business results.
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What Skills Do I Need?
View Course PageLearn a three-part leadership framework focused on Leading Self, Owning Relationships, and Team Performance to champion culture.
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You are here!
How Do I Apply This to Construction?
Apply your new skills directly to real-world scenarios to break down team silos and navigate high-stress projects.
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Program Conclusion
View Course PageReview key takeaways, complete your final comprehensive knowledge check, and reflect on your experience by sharing your greatest learnings and how you plan to actively apply them to your daily work.
Related Resources
Instructors
Lisa O'Brien
Lisa O’Brien is a firm believer in the unlimited creative potential in every human being. She has focused her career on executive, leadership, and organizational development fueled by that perspective. Lisa is a McKinsey alumni who has over 20 years of international experience in executive development and organizational change working across North America, Europe, Asia, the Middle East, and Africa. She has mentored upcoming executive coaches from all over the world and is currently a Master Certified Coach candidate with the International Coach Federation. Lisa is also an international keynote speaker and published author. Lisa currently serves as Director, Industry Culture for Procore Technologies supporting the conversation around culture change in the construction industry. She resides in her home state of Colorado and enjoys nature, painting, dance, photography, and diverse travel.
Rebecca Factor
Rebecca is passionate about improving the way we work. Rebecca is a Senior Industry Culture Manager at Procore, supporting cultural transformations in the construction industry. She has a broad range of experience in people consulting, both from large and boutique firms, where she focused on supporting clients with culture, change, talent, and leadership development. With a Master's degree in organizational psychology and as a certified ProSci change practitioner, she brings a deep understanding of human behavior, business research, and data-driven insights to better service the industry. Her research has been shared at conferences such as the Association for Psychological Science, Society of Industrial/Organizational Psychology, and the Canadian Psychological Association. Additionally, she has co-authored research published in the International Journal of Selection and Assessment, Human Performance, and the Consulting Psychology Journal.
Yasmeen Tonnos
Yasmeen Tonnos is a firm believer that if you invest in people, you will get your desired business performance results. She has focused her career on culture transformation, leadership development and supporting organizations through change management. Yasmeen is an Ernst & Young alumni and a certified coach with over 13 years experience in driving human change. Yasmeen currently serves as a Principal Industry Culture Strategist for Procore Technologies supporting the conversation around culture change in the construction industry. A native of Canada, she currently resides in Austin, Texas and holds a B.A. from the University of Western Ontario.