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Introduction
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Skills framework overview
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Leading self
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Owning relationships
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Team performance
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Knowledge check
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We want to hear from you!
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Conclusion
What Skills Do I Need? -- Company Culture Program (Part 3)
Learn a three-part leadership framework focused on Leading Self, Owning Relationships, and Team Performance to champion culture.
Instructors: Lisa O'Brien, Rebecca Factor, Yasmeen Tonnos
1 hour
Last reviewed 08/2026
Video Content
Course Description
This module explores the essential skills needed to champion a healthy company culture in the construction industry. Designed for professionals at every level, it introduces a three-part framework focused on Leading Self, Owning Relationships, and Team Performance.
First, you will learn the skills of Leading Self, where leadership begins with being the driver of your own behavior. You will focus on self-awareness, responsibility and ownership, and making courageous decisions under pressure.
Next, you will explore Owning Relationships to understand how to prioritize people and long-term partnerships. You will learn to communicate proactively, manage conflict collaboratively, and build deeper trust through genuine connection and care.
Finally, the module focuses on Team Performance to help you build a reliable, high-performing team. You will learn how to empower others, support people's development, shift from a “player” to a “coach” mindset, and explore strategies to support well-being by managing stress and burnout.
By the end of the module, you’ll have practical tools to navigate real-world jobsite challenges, reduce costly rework, strengthen accountability, and help create a culture built on trust, collaboration, and shared success.
Learning Objectives
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Name the leadership skills to champion culture.
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Identify key components of Leading Self.
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Identify key components of Owning Relationships.
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Identify key components of Team Performance.
Prerequisites
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Learning Level: Beginner
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Prerequisite Knowledge: Completion of The Culture Flywheel
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Recommended Knowledge: None.
Continuing Education Course Credits
Course Title: Company Culture in Construction
Course Number: PC-01-07172026
Session Number: 1
Curriculum Group Name: AIA Providers
Credit: 5 AIA LU
Course Expiration Date: 07/27/2029
Procore's Continuing Education courses may qualify for continuing education credits with other professional organizations or fulfill state licensing requirements. If you are a member of a different organization, you can download your course completion certificate from your learning profile and report your completion yourself to the organization for potential credit. Please refer to the organization's continuing education requirements for course eligibility information.
AIA CES Provider statement
Procore Technologies is a registered provider of AIA-approved continuing education under Provider Number 40108059. All registered AIA CES Providers must comply with the AIA Standards for Continuing Education Programs. Any questions or concerns about this provider or this learning program may be sent to AIA CES (cessupport@aia.org or (800) AIA 3837, Option 3).
This learning program is registered with AIA CES for continuing professional education. As such, it does not include content that may be deemed or construed to be an approval or endorsement by the AIA of any material of construction or any method or manner of handling, using, distributing, or dealing in any material or product. AIA continuing education credit has been reviewed and approved by AIA CES. Learners must complete the entire learning program to receive continuing education credit. AIA continuing education Learning Units earned upon completion of this course will be reported to AIA CES for AIA members. Certificates of Completion for both AIA members and non-AIA members are available upon request.
AIA continuing education credit has been reviewed and approved by AIA CES. Learners must complete the entire learning program to receive continuing education credit. AIA continuing education Learning Units earned upon completion of this course will be reported to AIA CES for AIA members. Certificates of Completion for both AIA members and non-AIA members are available upon request.
Frequently Asked Questions
I don’t manage a team or have direct reports. Are the skills in this module still relevant to me?
Absolutely. This module focuses on the idea that leadership starts with Leading Self, meaning being the driver of your own behavior and taking responsibility for how you show up. We believe that a leader is simply someone who takes responsibility for their world, meaning it doesn't matter what your job title is. Therefore, the skills in this module are valuable for everyone, regardless of title, empowering you to contribute and positively influence the culture around you.
Why should I shift from being a “player” who fixes problems to a “coach” who guides others?
Strong construction professionals are often promoted because they are excellent problem-solvers. However, great leaders don’t just solve problems themselves, they help others grow and succeed too. This module explores how shifting from a “player” mindset to a “coach” mindset helps develop stronger teams, builds future leaders, and increases your overall impact on the job site.
What's Next
Continue your learning journey
This course is part of the “Company Culture in Construction” Learning Path. Explore and Complete the additional Courses in this learning path below to complete your journey.
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What is Company Culture and Why Does it Matter
View Course PageLearn what culture truly is and how a healthy culture improves safety, retention, and your bottom line.
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The Culture Flywheel
View Course PageDiscover the Culture Flywheel used to build lasting team momentum and drive measurable business results.
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You are here!
What Skills Do I Need?
Learn a three-part leadership framework focused on Leading Self, Owning Relationships, and Team Performance to champion culture.
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How Do I Apply This to Construction?
View Course PageApply your new skills directly to real-world scenarios to break down team silos and navigate high-stress projects.
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Program Conclusion
View Course PageReview key takeaways, complete your final comprehensive knowledge check, and reflect on your experience by sharing your greatest learnings and how you plan to actively apply them to your daily work.
Related Resources
Instructors
Lisa O'Brien
Lisa O’Brien is a firm believer in the unlimited creative potential in every human being. She has focused her career on executive, leadership, and organizational development fueled by that perspective. Lisa is a McKinsey alumni who has over 20 years of international experience in executive development and organizational change working across North America, Europe, Asia, the Middle East, and Africa. She has mentored upcoming executive coaches from all over the world and is currently a Master Certified Coach candidate with the International Coach Federation. Lisa is also an international keynote speaker and published author. Lisa currently serves as Director, Industry Culture for Procore Technologies supporting the conversation around culture change in the construction industry. She resides in her home state of Colorado and enjoys nature, painting, dance, photography, and diverse travel.
Rebecca Factor
Rebecca is passionate about improving the way we work. Rebecca is a Senior Industry Culture Manager at Procore, supporting cultural transformations in the construction industry. She has a broad range of experience in people consulting, both from large and boutique firms, where she focused on supporting clients with culture, change, talent, and leadership development. With a Master's degree in organizational psychology and as a certified ProSci change practitioner, she brings a deep understanding of human behavior, business research, and data-driven insights to better service the industry. Her research has been shared at conferences such as the Association for Psychological Science, Society of Industrial/Organizational Psychology, and the Canadian Psychological Association. Additionally, she has co-authored research published in the International Journal of Selection and Assessment, Human Performance, and the Consulting Psychology Journal.
Yasmeen Tonnos
Yasmeen Tonnos is a firm believer that if you invest in people, you will get your desired business performance results. She has focused her career on culture transformation, leadership development and supporting organizations through change management. Yasmeen is an Ernst & Young alumni and a certified coach with over 13 years experience in driving human change. Yasmeen currently serves as a Principal Industry Culture Strategist for Procore Technologies supporting the conversation around culture change in the construction industry. A native of Canada, she currently resides in Austin, Texas and holds a B.A. from the University of Western Ontario.