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Introduction
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Overview of the Culture Flywheel
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Create culture
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Leaders model culture
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Culture empowers teams
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Culture drives business
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Knowledge check
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We want to hear from you!
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Conclusion
The Culture Flywheel -- Company Culture Program (Part 2)
Discover the Culture Flywheel used to build lasting team momentum and drive measurable business results.
Instructors: Lisa O'Brien, Rebecca Factor, Yasmeen Tonnos
1 hour
Last reviewed 08/2026
Video Content
Course Description
This module explores the “Culture Flywheel,” a framework designed to help construction teams build and sustain a healthy, high-performing culture. Designed for construction professionals at every level, it focuses on taking proactive ownership of your culture and understanding that leadership is not limited to job titles.
You will learn how to build lasting momentum by exploring the four phases of the flywheel. First, you will learn to Create Culture by establishing the "rules of the road" using common language, Mission, Vision, and Values. Next, you will see how Leaders Model Culture by setting the standard through everyday actions, shifting teams away from blame-driven reactions and towards collaborative problem-solving.
The module also explores how Culture Empowers Teams by leveraging autonomy, mastery, and purpose to help crews perform at their best. Finally, you will discover how Culture Drives Business when you embed these practices into your daily routines to increase accountability, improve project performance, and drive long-term success.
By the end of this module, you will understand how intentional culture-building supports stronger teamwork, increases accountability, improves project performance, and helps drive long-term business success.
Learning Objectives
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Describe and summarize the culture flywheel and its four phases.
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Explain how language impacts culture.
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Identify a leader's role in culture.
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Recognize how culture empowers and motivates teams.
Prerequisites
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Learning Level: Beginner
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Prerequisite Knowledge: Completion of What is Company Culture and Why Does it Matter
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Recommended Knowledge: None.
Continuing Education Course Credits
Course Title: Company Culture in Construction
Course Number: PC-01-07172026
Session Number: 1
Curriculum Group Name: AIA Providers
Credit: 5 AIA LU
Course Expiration Date: 07/27/2029
Procore's Continuing Education courses may qualify for continuing education credits with other professional organizations or fulfill state licensing requirements. If you are a member of a different organization, you can download your course completion certificate from your learning profile and report your completion yourself to the organization for potential credit. Please refer to the organization's continuing education requirements for course eligibility information.
AIA CES Provider statement
Procore Technologies is a registered provider of AIA-approved continuing education under Provider Number 40108059. All registered AIA CES Providers must comply with the AIA Standards for Continuing Education Programs. Any questions or concerns about this provider or this learning program may be sent to AIA CES (cessupport@aia.org or (800) AIA 3837, Option 3).
This learning program is registered with AIA CES for continuing professional education. As such, it does not include content that may be deemed or construed to be an approval or endorsement by the AIA of any material of construction or any method or manner of handling, using, distributing, or dealing in any material or product. AIA continuing education credit has been reviewed and approved by AIA CES. Learners must complete the entire learning program to receive continuing education credit. AIA continuing education Learning Units earned upon completion of this course will be reported to AIA CES for AIA members. Certificates of Completion for both AIA members and non-AIA members are available upon request.
AIA continuing education credit has been reviewed and approved by AIA CES. Learners must complete the entire learning program to receive continuing education credit. AIA continuing education Learning Units earned upon completion of this course will be reported to AIA CES for AIA members. Certificates of Completion for both AIA members and non-AIA members are available upon request.
Frequently Asked Questions
Why do I need to learn about company culture if I’m not in a formal leadership or HR role?
Company culture is shaped by everyone, not just leaders or HR teams. This module teaches you how your everyday actions, communication, and mindset influence the people around you, regardless of your job title. You will learn practical tools to take ownership of your work culture, strengthen teamwork, and help create a culture built on trust and collaboration.
Will focusing on culture slow down our project schedule or reduce accountability?
No. This module explores how healthy cultures actually improve accountability, communication, and team performance. You will learn how to incorporate culture into the routines already happening every day, such as meetings and safety moments, without slowing down the pace of the project. By reducing friction and building trust, teams are often able to work more effectively and solve problems faster.
What's Next
Continue your learning journey
This course is part of the “Company Culture in Construction” Learning Path. Explore and Complete the additional Courses in this learning path below to complete your journey.
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What is Company Culture and Why Does it Matter
View Course PageLearn what culture truly is and how a healthy culture improves safety, retention, and your bottom line.
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You are here!
The Culture Flywheel
Discover the Culture Flywheel used to build lasting team momentum and drive measurable business results.
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What Skills Do I Need?
View Course PageLearn a three-part leadership framework focused on Leading Self, Owning Relationships, and Team Performance to champion culture.
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How Do I Apply This to Construction?
View Course PageApply your new skills directly to real-world scenarios to break down team silos and navigate high-stress projects.
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Program Conclusion
View Course PageReview key takeaways, complete your final comprehensive knowledge check, and reflect on your experience by sharing your greatest learnings and how you plan to actively apply them to your daily work.
Related Resources
Instructors
Lisa O'Brien
Lisa O’Brien is a firm believer in the unlimited creative potential in every human being. She has focused her career on executive, leadership, and organizational development fueled by that perspective. Lisa is a McKinsey alumni who has over 20 years of international experience in executive development and organizational change working across North America, Europe, Asia, the Middle East, and Africa. She has mentored upcoming executive coaches from all over the world and is currently a Master Certified Coach candidate with the International Coach Federation. Lisa is also an international keynote speaker and published author. Lisa currently serves as Director, Industry Culture for Procore Technologies supporting the conversation around culture change in the construction industry. She resides in her home state of Colorado and enjoys nature, painting, dance, photography, and diverse travel.
Rebecca Factor
Rebecca is passionate about improving the way we work. Rebecca is a Senior Industry Culture Manager at Procore, supporting cultural transformations in the construction industry. She has a broad range of experience in people consulting, both from large and boutique firms, where she focused on supporting clients with culture, change, talent, and leadership development. With a Master's degree in organizational psychology and as a certified ProSci change practitioner, she brings a deep understanding of human behavior, business research, and data-driven insights to better service the industry. Her research has been shared at conferences such as the Association for Psychological Science, Society of Industrial/Organizational Psychology, and the Canadian Psychological Association. Additionally, she has co-authored research published in the International Journal of Selection and Assessment, Human Performance, and the Consulting Psychology Journal.
Yasmeen Tonnos
Yasmeen Tonnos is a firm believer that if you invest in people, you will get your desired business performance results. She has focused her career on culture transformation, leadership development and supporting organizations through change management. Yasmeen is an Ernst & Young alumni and a certified coach with over 13 years experience in driving human change. Yasmeen currently serves as a Principal Industry Culture Strategist for Procore Technologies supporting the conversation around culture change in the construction industry. A native of Canada, she currently resides in Austin, Texas and holds a B.A. from the University of Western Ontario.